1.3 The 70% Rule

As a Freedom Creator, one of the most important things you’ll embrace is the idea that progress is better than perfection.

Successful digital CEOs don’t wait until everything is flawless to launch—they launch at 70% and improve along the way.

Why? Because progress builds momentum, and momentum creates success. If you wait for perfection, you’ll never launch. But if you take action now, even with an imperfect product, you’ll start gaining feedback, learning what works, and moving forward.

Let me share a famous story about a pottery teacher who divided her class into two groups. 

The first group was told they would be graded solely on the quantity of work they produced—the more pots they made, the better their grade. 

The second group would be graded only on quality—they just needed to create one perfect pot.

At the end of the semester, something interesting happened. The group focused on quantity not only produced more pots, but they also produced higher quality pots than the "quality" group. 

Why? Because they were practicing, learning from mistakes, and improving with each attempt.

Meanwhile, the "quality" group spent so much time theorizing about perfection that they never gained the practical experience needed to create great work.
This is exactly how the 70% rule works in your business. By taking action and launching imperfect products, you'll learn and improve faster than if you wait for perfection.



Freedom Creators Take Action: The 70% Rule
What’s one thing in your business that you’ve been holding off on because it’s not perfect? Maybe it’s your first digital product, or maybe it’s your TikTok content. Write it down.

Now, let's apply the 70% rule to your current project: Set a date in your calendar and commit to launching it at 70%. Every successful Freedom Creator does this. Remember, perfection is not required.

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